Aman to Open Ultra-Luxury Hotel in Beverly Hills

Reserve the sky-suite for private access to curated experiences and sustainability-driven amenities that set the tone for a stay in the West Coast’s premier luxury address.

The entrance ambience leverages a live broadcast wall to spotlight daily happenings–private concerts, chef tables, and intimate talks. A zechas of quiet luxury threads through textiles, lighting, and scent, creating a space that honors culture and craft. Staying here becomes more than lodging; it’s a curated path to connection.

Sustainability is embedded in every facet: solar shading, water reuse, and menus that source ingredients from nearby farms. The need to minimize footprint existed from the outset, and the programs that were planned were implemented as a practical, transparent guide for operations.

Located near jackson corridor, the project harmonizes with nearby galleries and cultural venues. The concept centers on intimate social spaces–private dining pavilions, a serene spa, and rooftop lounges designed to impress visitors with views and service.

As the metro area grows increasingly sprawling, the address offers a compact core with access to events and entertainment. Guests receive a staying experience: discreet arrival, private transport, and itineraries tuned to personal interests, with near-perfect timing and attention to detail.

What matters is the human connection: a curated program, responsive service, and a commitment to sustainability that resonates beyond check-out. This is not about flash, but about an almost intangible sense of belonging that impress guests and set a new benchmark for culture-forward hospitality.

The Power of Extraordinary Locations: Aman Beverly Hills Ultra-Luxury Hotel

Choose the hilltop site as the gateway to the next-level city escape with panoramic views across the skyline and seamless access to the surrounding districts.

Intimacy is engineered through discreet layouts and omotenashi-driven service; the employees are trained to anticipate needs, delivering a warm, human touch for them.

Expansive suites rise above the street in towers that frame historic design, with a restrained palette and glow that invites lingering. Not beachfront, yet the design mimics the continuity of beachfront properties through seamless indoor-outdoor connections.

Hours for check-in and check-out are customer-focused, while the flight cadence from international hubs is simple for guests; staff speak multiple languages to cover language needs across guests from the country and beyond.

Against belmond astoria, a benchmark in this segment, the offering differentiates with privacy, expansive grounds, and a staff fluent in language across markets. Qualifying guests value curated itineraries and companys partnerships. robb notes momentum in this category.

Enjoy an experience that can cover everything, from privacy to cuisine and quiet moments. Service aims to be anticipatory and unobtrusive, ensuring a warm, human connection in every touchpoint.

Beverly Hills as a Luxury Benchmark: What the Locale Signals to Guests

Position the property as a gateway to a curated regional experience, with a calendar of exclusive offerings that began with privacy and continues with meticulous service. Different guest segments require careful tailoring, maintaining expansive common areas while reserving intimate corners for senior visitors who value discretion and personalized attention.

Signals are clear: surrounded by palm-lined streets and refined curb appeal, access to coastal experiences should be straightforward, with beach options reachable within a short drive. Prioritize retreats, temples of calm, and high-end retail as a connected ecosystem, so guests read a coherent local narrative rather than a generic luxury gloss.

Frontline teams set the tone: employees trained for courtesy and discretion, guided by clear direction from leadership, deliver a welcoming reception, seamless transfers, and precise housekeeping. A concise onboarding and ongoing micro-training help maintain the standard across departments, especially for senior guests who expect anticipatory service.

Access controls and loyalty tools reinforce exclusivity: issue cards granting entry to private experiences, VIP tours, and wellness sessions. Design itineraries that offer different pacing, while protecting privacy and minimizing friction. Please ensure signage is clear, lighting is gentle, and staff are available to assist with mobility needs.

Partnerships with regional residences, local designers, and premium retailers create value beyond the stay. On-property retail should weave into the surrounding scene, offering curated products and services that complement the guest’s calendar, rather than competing with it.

Accommodations should embrace versatility: offer residences or apartment-like suites for extended stays, equipped with private terraces and dedicated wellness zones. This approach maintains consistency of service while delivering the comfort of a long-term retreat for those who began planning a multi-night visit.

Programming, paced by the calendar, should reflect seasonal rhythms and cultural moments. Curate a mix of wellness sessions, arts partnerships, and private tastings, keeping the schedule diverse yet uncluttered to avoid conflicts with the core guest experience.

The result is a property that signals privacy, courtesy, and curated access–an authentic benchmark for luxury that resonates with guests who seek immersion, not noise. By aligning beach proximity, calm-temple spaces, and authentic regional flavor, the brand can reinforce longevity and word-of-mouth appeal.

Site Selection Criteria: Aman’s Must-Have Factors for a Prime Locale

Target a coastal parcel along wilshire for dramatic views and high visibility, delivering prestige from the outset while ensuring pedestrian links to cultural nodes. Behind the façade, plan front-of-house volumes that read as a single signature. Shortlist criteria: site area 2–3 hectares; slope under 12–15 degrees; drainage capacity; road access scalable to 800–1,000 daily visitors; gather on-site details: sun path, wind patterns, soils, load-bearing capacity, and backup power; aim for a starred arrival experience.

Harmonize with the coast, preserving natural biodiversity; design botanical features across 0.5–1 hectare integrated with guest circulation; maintain harmony between built volumes and the natural setting; authenticity should emerge from landscape choices and material palettes that reflect californias identity, without compromising privacy.

Accessibility and arrivals: prioritize proximity to a major international airline hub, targeting a 45–60 minute drive; secure 2–3 direct feeder routes from primary markets; benchmark service schemas against phuket, kyoto, and other luxury resort templates to validate guest flow; map logistics for luggage, security screening, and guest transport; document operational details to minimize friction.

Cultural resonance: draw inspiration from kyoto and bhutan while maintaining an original voice; a thoughtful program should feel familiar yet distinct, making the stay memorable and capable of pacing vacation rhythms.

Partnerships and governance: engage capuano and walker for feasibility, zoning, and community alignment; establish internal policies to govern design decisions, procurement, and risk management.

Decision framework: assign a 100-point score across location quality, coast integration, authenticity, botanical strategy, accessibility, and vacation appeal; the winner should read as a coherent, hospitality-led statement of prestige that aligns with californias coastal tradition and delivers a sustainable, down to earth experience.

Seamless Access: Private Arrivals, Parking, and Transport Logistics

Provide private arrivals via a guarded driveway and a private elevator lobby. A dedicated valet team should greet guests within minutes, quietly guiding them to a discreet lounge and away from street-level crowds. aman ethos guides the guest journey, with subtle touches that set the tone for elegance from curb to suite, including a view of the lobby chandeliers.

• Private Arrivals and Greeting: A single porte-cochère opens to an exclusive elevator lobby. Staff coordinate via communications with guests before arrival, confirming window times and escorting them directly to suites. The amanpuri-inspired service standard informs every touchpoint, reinforcing elegance at every touch. The direction of movement should be calm and confident to reassure them and their companions.

• Parking and Vehicle Management: Underground or podium parking with reserved bays for residents and staying guests. Create a one-way loop, controlled access, and a luggage staging zone near the service corridor. Install ample EV chargers and weather-protected passage to terraces and lobby. Real-time occupancy dashboards help staff deploy spaces efficiently, avoiding overflows for local residents and visitors alike.

• Ground Transportation and Logistics: A private fleet with licensed chauffeurs trained for the local network. Build formal partnerships with airlines and ground handlers to simplify pickups from LAX, other airports, and regional hubs. A live traffic feed plus a dedicated concierge coordinate direction, timing, and contingencies for each arrival, reducing delays during peak years and ensuring smooth transitions for guests heading to angeles area, utah, caicos, or other destinations.

• Communications and Signage: Pre-arrival briefs delivered via app or SMS, plus discreet signage guiding guests to a private entrance. A single point of contact handles changes in plans; clear, concise messages keep guests informed without clutter. Over years of operation, this approach builds trust with residents and visitors alike. Please let us know if tweaks are needed to improve clarity.

• Accessibility and Senior-Friendly Considerations: Level access at the drive, sheltered seating on terraces, and staff ready to assist with luggage. Accessible restrooms and clearly labeled elevators ensure comfort for senior guests and families with mobility needs.

• Neighborhood Coordination and Experience Strategy: Work with residents and local businesses to minimize peak-time conflicts and ensure a quiet, premium experience. This approach attracts discerning guests who value privacy and elegance, while maintaining strong relationships with the local community and nearby attractions. The property benefits from connections to disneys campuses and other partners, and the strategy remains adaptable to evolving guest preferences over years. This approach is most appreciated by guests who value privacy.

Location-Driven Guest Experience: From Check-In to Tailored Experiences

Implement a location-driven check-in protocol that captures guest intent at arrival and translates it into a personalized path.

Vision governs how communications flow across the lobby, mobile app, and in-room guide, ensuring data consistency and proactive service.

Leverage urban advantages: proximity to towers and residence complexes enables a seamless handoff from check-in to tailored experiences.

Use an amount of budget for local partnerships and a credits program, scaled month by month, to fund curated options and staff training.

Since the property sits near a university campus, programs align with academic calendars to offer guest-specific activities and access, including options for guests traveling alone.

Two guest personas, beny and robb, guide the planning of the day’s agenda, ensuring personalization aligns with stated preferences.

Replicated playbooks across towers, residences, and residential channels ensure branding and communications stay consistent.

Mindset matters: front-line teams adopt a guest-first approach, capture feedback at check, and this mindset makes service adjustments fast.

In practice, the location guides experiences across hotel ecosystems, translating local cues into service steps that feel native to the area.

Since the model evolves, increasingly structured data fuels monthly refinements, driving almost immediate improvements in comfort, convenience, and perceived value.

Local Partnerships and Cultural Programming: Curating Place-Based Experiences

Establish a year-round program calendar by securing partnerships with two regional cultural anchors and one coastal festival, ensuring a steady pipeline of moments that resonate with guests.

Where talent originates, seek partners with proven local reach: museums, theatres, universities, and community media; their input becomes the источник for future programming. Coordinate advisory sessions quarterly to refine programming, map seasonality, and align with the coastal calendar and american ethos.

Look for opportunities to blend architectural storytelling with experiential moments: guided tours of the property’s shapes and detailing, amanpuri-inspired spa rituals, disneys-inspired family programming, and curated evenings beneath chandeliers that illuminate the layered narrative of the site. When designing these experiences, prioritize collaborative creators who can adapt content to different guest segments andtimes, ensuring fewer but higher-impact events that feel authentic rather than generic.

Secure partnerships through a transparent account structure: assign leads for each collaboration, define deliverables, and track labor needs, compensation, and long-term sustainability. Youll build loyalty by offering access to exclusive previews, member-only events, and cross-channel content that guests can share with their networks, strengthening their attachment to the property while respecting local labor standards and community input.